Sinergise-Core-Values.md

+**Customer centric.**
+We strive to earn and keep our customer’s trust.
+We don’t develop technical solutions, we solve customer problems.
+We believe that deep domain knowledge is absolutely necessary
+to understand our customers and find the best solutions for their problems.
+
+**Effectiveness.**
+We care about working on the right things at the right time,
+not doing more than needed, and not duplicating work.
+This enables us to achieve more progress which makes our work more fulfilling.
+We care about the outcomes we achieve, not the work hours we put in.
+
+**Simplicity.**
+We value solutions that contain no more complexity than needed.
+We use the most simple and boring solution for a problem [1].
+Simple solutions should be easy to understand and maintain.
+We can always make it more complex later if needed.
+But, simple isn't easy and quick and dirty is never simple!
+
+**Responsibility.**
+There are companies where people walk by trash on the floor in the office,
+leaving it for someone else to pick up,
+and there are companies where people lean down to pick up the trash they see,
+as they would at home.
+We try hard to be a company where everyone feels a sense of responsibility
+to do the right thing to help others at every juncture.
+Picking up the trash is the metaphor for taking care of problems,
+small and large, as you see them, and never thinking “that’s not my job.”
+We don’t have rules about picking up the real or metaphoric trash.
+We try to create the sense of ownership, responsibility and initiative
+so that this behavior comes naturally. [2]
+
+**Transparency.**
+We strive to be open about as many things as possible.
+We believe that information should be shared openly, broadly, and deliberately.
+
+**Work-life balance.**
+We are fully aware that excessive work is not sustainable.
+We strive for long-term cooperation with individuals,
+building a successful business with everyone working normal working hours.
+We try to be flexible with how people distribute their day
+between work and personal things. 
+
+References
+- [1] http://mcfunley.com/choose-boring-technology
+- [2] https://jobs.netflix.com/culture
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